In The Demon's Head #29:
Facebook Help
June 6, 2012
Hello everyone I realize
it's Wednesday my apologizes about the lateness. I should have had
this up yesterday but I wasn't home and able to write it so I had to
wait til tonight. Either way today's edition of “In The Demon's
Head” is another special edition that will highlight a good way on
how to help build your platform. Last week we talked about twitter
and how to gather followers and some of the basic features of how it
works, today I want to talk about the biggest Social Media site on
the planet, Facebook.
Facebook is a huge social
media website that connects people from around the world. It's been
used to build campaigns for social outreach like the infamous Kony
2012 campaign. It's been used to help raise money for things like the
March of Dimes, Ronald McDonald House Charities, The American Cancer
Society the list goes on and on. It's also been used to help launch
careers of musicians, video directors, screen writers alike. But how,
as an author do you use Facebook to take your name to new heights?
I'm here to at least try to answer that question.
Facebook consist of
finding friends, making request, leaving status updates and liking
things. While an established friend base is very useful to help
launch your platform it isn't completely necessary. There are two
very good ideas that will help you build a platform on Facebook. The
first one is to create a Fan Page. The process is very simple, you go
to a page that you currently like and click create page and follow
the instructions. Facebook pages grow in popularity as they get
likes, we've all seen the different types of pages on Facebook and
imagine yours being on that list.
You post status on your
Facebook Page wall the same that you post status on your Facebook
personal page. It's best to keep your writing page filled with
business style statuses, share your personal information on the
personal page and share your writing stuff on the writing page.
Pictures are the same way. Facebook pages work with the same basic
principal as accounting for business, Keep your personal accounts
separate from your business one.
It's also very good to
populate your Facebook writing page and give it the type of style
that you give your writing. I have pictures on my Facebook Wall of my
1st draft mainly, I have some cover shots of pictures that
were designed by a friend of mine and a few other things.
Finally two good things to
remember when you have a writing Facebook page. Make the cover and
profile pictures on these pages relevant, Headshots, cover art,
things of that nature. Second, it's also a good idea if you can
afford it to advertise on Facebook. You can pick the amount you pay
as well as length of the campaign and number of ads. I've learned a
lot about advertising and I have to say it's one of the most cost
effective and most user friendly and controlled ways to get the word
out about your writing. I spent 40 bucks over the course of a month
and nearly doubled the amount of likes that I had on my Facebook
Page.
All these things together
can help you build a platform that will give you some leverage as you
set out to sell your works of fiction. Also, in case your on the
fence about beginning a platform let me tell you, it's never too
early because these things don't build overnight you'll need to start
as soon as possible.
That's about all I've got
for today, Join me again Friday as I give you an update on the
editing process of recently completely “More then Memories” Then
next Tuesday as I talk about something that I'm sure every writer has
faced, “Rejection Frustration” If you have any questions about
this topic please feel free to send me a message on Facebook or by
sending me an email by clicking here.
Until the next time you
want to take a trip through the gates of hell and into the demon's
head, I'm Kyle Robinson wishing you a safe trip back to the surface.
You can also connect with
me on Facebook, Twitter, and Google Plus.
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